How to Become a Successful Pinterest Manager

Want to turn your love for Pinterest into a thriving business? Becoming a Pinterest manager could be your calling!

As more businesses realize the power of Pinterest for driving traffic and sales, the demand for skilled Pinterest managers is on the rise. If you have a knack for creating eye-catching pins and developing smart strategies, this could be the perfect remote career for you.

So, how exactly do you become a Pinterest manager? Let’s dive in and explore the steps to get you started on this exciting path.

What Does a Pinterest Manager Do?

First things first, let’s clarify what a Pinterest manager actually does. Some key responsibilities include:

• Designing click-worthy pins
• Writing compelling pin titles and descriptions
• Scheduling and publishing pins
• Performing keyword research
• Managing and optimizing Pinterest accounts
• Analyzing Pinterest metrics and creating reports
• Developing Pinterest marketing strategies
• Staying up-to-date with Pinterest best practices and algorithm changes

Essentially, a Pinterest manager helps businesses leverage Pinterest to reach their marketing goals, whether that’s driving blog traffic, increasing product sales, or building brand awareness.

Develop Your Pinterest Skills

To become a sought-after Pinterest manager, you’ll need to master the platform and hone your skills. Here are some ways to do that:

1. Dive deep into Pinterest: Spend time exploring Pinterest, take note of successful accounts in various niches, analyze what types of pins perform well, and familiarize yourself with Pinterest’s features and terminology.
2. Take a course: Investing in a comprehensive Pinterest marketing course can fast-track your learning and provide you with proven strategies. Look for courses taught by experienced Pinterest managers.
3. Experiment with your own account: Create a Pinterest account and treat it like a client account. Implement what you’re learning, test different strategies, and track your results. This will give you hands-on experience and a portfolio to show potential clients.
4. Stay informed: Pinterest is constantly evolving, so make it a priority to stay up-to-date with the latest features, algorithm updates, and best practices. Follow Pinterest blogs, join Pinterest-focused communities, and attend webinars.

Define Your Pinterest Management Services

As you gain confidence in your Pinterest skills, it’s time to decide what specific services you’ll offer and how you’ll package them. Consider offering:

• Pinterest account setup and optimization
• Monthly pin design and scheduling
• Tailwind management
• Pinterest SEO and keyword research
• Pinterest advertising management
• Pinterest analytics and reporting

You might start with just the basics and expand your offerings as you gain experience. Consider your strengths and what aspects of Pinterest management you enjoy most.

Create Your Online Presence

To attract clients, you’ll need to showcase your expertise and make it easy for them to find and hire you. That means creating a professional online presence:

• Build a website: Develop a simple website that highlights your Pinterest management services, shares a bit about your background, showcases client results or case studies, and makes it easy for potential clients to contact you.
• Optimize your own Pinterest account: Make sure your own Pinterest account is in tip-top shape and accurately reflects your skills and brand. This is often the first place potential clients will look to gauge your abilities.
• Establish yourself on social media: While you don’t need to be everywhere, choose one or two social media platforms where your target clients hang out and consistently share valuable content that demonstrates your Pinterest expertise.

Land Your First Clients

Now you’re ready to start pitching your Pinterest management services and landing clients. Some strategies to try:

• Reach out to your network: Let friends, family, and colleagues know about your new business. They may know someone who needs your services or be willing to spread the word.
• Collaborate with other business owners: Connect with business owners who offer complementary services, like web designers or social media managers. They may have clients who need Pinterest help.
• Join relevant online communities: Participate in Facebook groups or forums where your target clients spend time. Build relationships and showcase your expertise by sharing helpful advice and insights.
• Offer a trial period: When pitching potential clients, consider offering a discounted trial period to let them test out your services and see the results you can deliver.
• Ask for referrals: As you start working with clients and delivering results, ask them to refer you to others who could benefit from your Pinterest management services.

Tools of the Trade

To streamline your workflow and deliver top-notch results for your clients, you’ll want to use the right tools. Some essentials:

As you grow your business, you may add more tools to your tech stack, but these will give you a solid foundation.

Pricing Your Services

One of the most common questions aspiring Pinterest managers have is what to charge. While there’s no one-size-fits-all answer, here are a few factors to consider:

• Your experience level
• The scope of services you’re offering
• Your target clientele and their budgets
• The results you’re confident you can deliver
• Industry standards in your niche

Many Pinterest managers start with hourly rates as they’re building their portfolio and then transition to monthly package rates as they gain experience.

Conclusion

Becoming a Pinterest manager can be a fulfilling way to turn your love for the platform into a profitable business. By developing your skills, defining your services, and consistently marketing yourself, you can build a thriving career helping businesses succeed on Pinterest.

Remember, success as a Pinterest manager requires a combination of creativity, strategic thinking, and a willingness to adapt and learn. Stay committed to delivering results for your clients and continuously improving your own skills, and you’ll be well on your way to Pinterest management success.

ALSO READ: How to Make Money During the Summer: 15 Easy Ways

FAQs